Some say repeating a message three times will work, while many believe the “Rule of 7″ applies. There was a study from Microsoft investigating the optimal number of exposures required for audio messages. They concluded between 6 and 20 was best.Jun 7, 2019
2. The magic number seven. Studies have shown that people need to see a message at least seven times before it sinks in.
Research shows the average prospect needs to hear a message seven times before they take action.
The Brain Needs 17 Repetitions
Students process information during the school day into their neural network. The brain’s neural networks form, store, and re-form information into long-term memory that can be recalled like files on a computer or tablet.
Repetition is something that classroom teachers routinely use to organize students into a cohort, to move from presentation to practice and to purse a response.
A cardinal rule of advertising, known as “The Seven Times Factor,” says as a general rule, potential customers needs to see an ad seven times or more before they buy. After all, research shows that, on average, you have to see an ad seven times before you even notice it.
After one hour, people retain less than half of the information presented. After one day, people forget more than 70 percent of what was taught in training. After six days, people forget 75 percent of the information in their training.
Research on the forgetting curve (Figure 1) shows that within one hour, people will have forgotten an average of 50 percent of the information you presented. Within 24 hours, they have forgotten an average of 70 percent of new information, and within a week, forgetting claims an average of 90 percent of it.
Studies have shown that immediately after listening to a 10-minute oral presentation, the average listener has heard, understood and retained 50 percent of what was said. Within 48 hours, that drops off another 50 percent to a final level of 25 percent efficiency.
Basically, these studies suggest that the number of repetitions needed to learn a word is about 10-15 times, with lots of variation — among kids and words. For example, poor readers may require 12-25 reps to “learn” a word, while better readers may get away with only 8-12 (Lemoine, Levy, & Hutchison, 1993).
One properly referenced article says it takes 10,000 hours to master a skill, which translates to about 9 years (consider 5 days a week, spending 4 hours a day). Another article says it can take 6 months or more to develop a new skill.
Repetition creates long term memory by eliciting or enacting strong chemical interactions at the synapse of your neuron (where neurons connect to other neurons). Repetition creates the strongest learning—and most learning—both implicit (like tying your shoes) and explicit (multiplication tables) relies on repetition.
But why exactly does repetition help us learn and improve? … It all comes down to the way cells in our brain communicate, and the physical changes that they undergo when they communicate repeatedly as we practice the same action over and over.
Repetition is a persuasive technique often used by politicians, journalists, and advertisers – but why is it so effective? According to several psychological studies, repeating simple words and phrases can convince us that they are true, even if they aren’t.
Previous studies have shown that repetition learning significantly increased the memory performance for detailed and associative information, and at the same time, increased the recollection contribution in associative memory (Barber et al., 2008; Yang et al., 2016).
Rote repetition — simply repeating a task — will not by itself improve performance. Deliberate practice involves attention, rehearsal and repetition and leads to new knowledge or skills that can later be developed into more complex knowledge and skills.
The marketing rule of 7’s states that a potential customer must see a message at least 7 times before they’ll be provoked to take an action.
The rule of seven simply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. There may be many reasons why number seven is used. … Traditionally, number seven have been given precedence over other numbers by many cultures.
In the 1970’s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased to more than 5,000 ads per day in 2017. … Not only does the ‘Marketing Rule of 7′ no longer apply, there are few traditional marketing methods that are working in our modern, ad saturated world.
Memorizing a new word depends on a few factors. However, it takes about 50 seconds to effectively memorize a new word if you follow a few simple tricks. Also, you should try spaced repetition system (SRS) for a better result.
Some studies suggest that humans forget approx 50% of new information within an hour of learning it. That goes up to an average of 70% within 24 hours.
Some Upper-Bounds on Memory
The brain is typically 350-450 cubic centimeters. The maximum possible information you can cram into a volume that size is defined by the Bousso bound, which ends up calculating to roughly 10^70 bits of information.
1) There is virtually no limit to the amount of information you can remember. Given how much we seem to forget on a daily basis, it may seem strange but it’s completely true that our brains have an essentially unlimited ‘storage capacity’ for learning.
People forget 50-80% of what they’ve learned after one day and 97-98% after a month.
Forgetfulness can arise from stress, depression, lack of sleep or thyroid problems. Other causes include side effects from certain medicines, an unhealthy diet or not having enough fluids in your body (dehydration). Taking care of these underlying causes may help resolve your memory problems.
Researchers have found that when it comes to memory, we don’t remember things we hear nearly as well as things we see or touch. … Researchers at the University of Iowa have found that when it comes to memory, we don’t remember things we hear nearly as well as things we see or touch.